What do you really do?
I recently spoke with a family friend whose business acumen and advice I greatly respect about my business and she gave me some critical feedback. “I still don’t totally get what you do, she said. “Make it even more obvious.”
In our minds, we all feel that we are doing a good job of articulating our services, and I certainly have worked at getting better at it. But hearing that feedback was a wake-up call for me. As a marketer, I often tell my clients, “If you don’t ask, you don’t get. Just tell your audience what you want.” I work hard to model this behavior (see above) but it doesn’t always come across the way you think it does. The more insular your circle grows, the more you stop receiving the feedback you need from the outside world that puts it all in perspective.
So, what do I do?
Well, the answer isn’t simple. I offer a range of services that vary based on your business needs at any given moment. I work on a retainer so that I can grow with your business and change priorities as yours do, meaning I’m not tied to a specific scope and what I do on a daily basis for each of my clients can fluctuate widely.
Broadly put, I create digital marketing strategy and small business systems. As I said above, that can look different for a lot of people. Here are just some of my frequent tasks for current clients:
Creation and maintenance of a monthly editorial calendar including content strategy
Creation and execution of email marketing campaigns and newsletters (similar to my own)
Overall visual branding and identity advice
Shepherding website revamps via copywriting and design work with additional contractors that I source
Onboard and set up CRM systems like Honeybook
Broad-ranging business development and strategy to bring businesses into their next form
End-to-end influencer marketing
Advice and creation of startup materials
Brainstorming and executing themed marketing campaigns around holidays like Women’s History Month
All of this just scratches the surface.
Everything I do is custom, for good reason. I enjoy the variety, meaning you get better results from me. In addition, while some clients come to me for the same types of work, no two clients are the same, and they come from widely different industries: grant writing and fundraising, financial advice, tech startups, nonprofits, media companies, and beauty companies, just to name a few.
How do I do this? I know that good marketing is what matters. My clients do important work that is necessary for our world; I just help them tell their story and keep everything running smoothly so they can focus on the parts of their jobs that they love.
So, what do I do? Lots of things! The best way to know if I can help is to have a conversation—let’s see if we can work together!
Lesson Learned: While it may be easier to find clients by narrowing my scope of services, I know I can serve them better by growing as they do. I do many things, and I don’t want that to change any time soon.
