Understand Your Marketing Funnel
Now, I bring you something different. I never thought that I would be the business owner who is asking you to download their free resource, but I thought wrong! On this journey of business ownership, I thought I would be someone who would grow through word of mouth, and because what I do is so personalized, I didn’t know how to create a resource to share with others.
But with some encouragement from others and an updated mindset (thanks, Ashley), I’ve realized not only do I have a resource to share with you, but I am also so excited to make this knowledge more accessible.
Marketing jargon can often scare people away, and it’s something that I work hard to avoid or make accessible for my clients so they can take ownership of their marketing and continue to feel empowered in their business. With that in mind, I’ve created a resource to demystify one of the most useful pieces of jargon: the marketing funnel.
What is a marketing funnel? It’s a way of understanding how your user interacts with all of your marketing platforms, as well as how they connect together and move your audience toward your desired action. For most, that action is a purchase. These platforms and actions include things like taking sales calls, signing up for newsletters, following social platforms, and so much more.
Understanding what sits at the top, middle, and bottom of your funnel will help you better understand what your audience sees when, how each platform should be working together, and identify gaps in your marketing strategy. Each portion serves its purpose: The upper funnel creates brand awareness, while the bottom of the funnel converts a sale. This is an exercise I do with all of my marketing-focused clients when I first start working with them.
With all of this in mind, I’ve created my new workbook, Understanding Your Marketing Funnel, and with it comes a new offering. You can download the workbook for free on my site, and if you complete it and find you still need help, I have an offer just for you: You can book an hour with me to review it and update your strategy for only $150! I’m offering sessions right away, so my brain is at your disposal if you need it.
While I could go on about the marketing funnel, this new offer, and so much more, instead I’ll just ask you to check it out yourself!
Lesson Learned: Don’t limit yourself based on what you think your business should be rather do what it needs. Check out my new resource here and tell a friend!
