I recently tried an exercise of writing a letter to future clients I hope come into my life. Typically, this would not be my type of thing. While I sometimes believe it’s important to put things out into the universe, I would say that I don’t fall into the stereotype of the typical LA resident—I can’t tell you what your zodiac means, or if Mercury is in retrograde, and I don’t have any crystals in my home.

I used to think I wasn’t creative. If you asked me to design something my answer would be mumbles of, “Oh, no, no, I’m not a creative, you’d be better off with a designer. I’m a strategist.”

Often, my work asks me to copywrite, but I would tell people that I can write the core messaging, but you’ll need to tweak it. I’m a strategist. I’m not a writer, designer, artist: I’m not A CREATIVE.

Often, when people joke about corporate America and how horrible it can be, we joke about jargon: quarterly reports, net-new, to ping someone, and synergy—it’s so bad project management software company Asana even published a cheat sheet. But I’m here to tell you that when synergy works, it’s a beautiful thing, and all products end up cross marketing each other.