Why I Changed All of the Copy on My Website
I recently updated all of the copy on my website with the help of the amazing Theresa at Little Flame Creative.
This wasn’t just an exercise in sharpening my Squarespace skills (although it’s always good for me to continue to brushing up). It was the broader work of understanding my clients and what they need that drove me to this.
We all go to market thinking our business is one thing. For me, I thought it was simply digital marketing. I’ve now learned it is so much more.
As my new copy says, I now support a broader set of goals:
If you have a vision for your business but need support to bridge the gap between here and there, you’re in the right place. As your strategist, marketer, and ally, I’m here to set you up for success by creating a plan and the systems that will help keep you on track. I’m all about helping you create your best work, engage your community, and reach your goals.
In this work, I find that my clients have the same fears I did before fully accepting this change, “Everybody already knows me for X; what will happen when I start talking about Y?” This comes down to a fundamental principle that uber-successful entrepreneurs already know: when to stick with an idea and when to ditch it.
As I mentioned in my last newsletter, I’ve been loving Alexis Ohanian’s Masterclass on founding a startup. In it, he is very clear that if an idea isn’t working, if investors and your broader audience aren’t interested, pivot and find something new that interests you and them. He illustrates this with some key evidence: Other founders who all have failed companies in their pasts. To name a few:
Kathryn Minshew of The Muse previously founded a community platform called PYP (Pretty Young Professionals) Media.
Bill Gates previously failed at launching a traffic-data analyzer called Traff-O-Data.
Amazon wasn’t Jeff Bezos’s first attempt at online retail; he tried to launch a business called zShops that was meant to compete with eBay instead of wholesalers like Amazon does.
Man, aren’t we all glad (or not-so-glad in some cases) that they all knew to pivot?
I’m finding, and my clients often do as well, that when you make the pivot, it feels like you are actually stepping forward. Realizing some unmet potential. I didn’t fundamentally add any services; I just went where my clients’ needs took me, and now I’m publicly recognizing it. While the wrapper looks a little different, the inside is the same me. Just wanting to make sure that the brilliant visions of those I work with make it into the world, whether they need me to help project manage or plan their marketing with them.
Lesson Learned: Not only is pivoting key, but it will also feel right when you move toward the direction you are meant to be in. Welcome the change—nothing we post online is set in stone.
